The Food Network New York City Wine & Food Festival presented by FOOD & WINE creates unique experiences and opportunities for its corporate partners. All sponsorship packages are customized to meet prospective sponsor’s goals. Specific plans can be developed to meet individual sponsor needs.
If you are interested in sponsorship opportunities for the 2013 New York City Wine & Food Festival, please contact Brett Friedman at 305-529-9506 or brett@agency21consulting.com or Annie Washburn at 646-213-5403 or awashburn@nycwff.org.
For Wine & Spirits Sponsorships only, please contact Rosalinda Secondini at rsecondini@southernwine.com or 516-730-3207. Please note: Brands must be distributed exclusively by Southern Wine & Spirits of NY in order to be eligible for this sponsorship opportunity.
SPONSORSHIP ACTIVATIONS IN 2012
In 2012, more than 100 sponsors and suppliers worked with the Festival sponsorship team on customized activations and integration throughout Festival events. From participation in the new Grand Tasting presented by ShopRite at Pier 57, to intimate dinners across the city, sponsors engaged, delighted, greeted, fed and satiated more than 50,000 Festival attendees. Their sponsorships of the Festival, through full integration into the Festival’s extensive marketing, public relations and social media campaigns. In addition sponsors are able to partake in special events such as welcome brunches, hospitality suites and chef parties that are not open to the public!
New in 2012, the Festival helped leverage the activations of top sponsors to the media by engaging the Shadow PR team. Shadow worked directly with Festival partners to drive home sponsor messaging. Top hits included sponsors featured on Extra, VH1, The Today Show, The Wall Street Journal, The New York Post, People.com and NYTimes.com – to name a few.
“Hiring Shadow PR, was one of the smartest things the Festival has ever done for its sponsors. It allowed us to not only gain awareness with our brands through the events but garnered publicity value to consumers who might not necessarily have had the exposure to our brands. It also allowed us to show positive ROI on our investment in sponsorship dollars.” –Krista Drews, Public Relations Director, Pernod Ricard USA
