Buddy Valastro

Cake Boss


For New York Times best-selling author Buddy Valastro, 43, mixing eggs, sugar, butter and
flour means a lot more than “making a cake.” As a fourth generation baker, it’s a constant
source of pleasure, pride and creativity. Creating amazing cakes connects Buddy with the
memory of his father Buddy... READ MORE

For New York Times best-selling author Buddy Valastro, 43, mixing eggs, sugar, butter and
flour means a lot more than “making a cake.” As a fourth generation baker, it’s a constant
source of pleasure, pride and creativity. Creating amazing cakes connects Buddy with the
memory of his father Buddy Sr. and his extended Italian family history. His talent and passion
for the family business, Carlo’s Bakery, has earned the straight-talking cake expert the
moniker, and TLC TV show, Cake Boss. In December 2010, TLC premiered the spin-off series,
Cake Boss: Next Great Baker, where Buddy challenged bakers from around the country to
compete for a chance to work alongside the Valastro family at Carlo’s. This past August, Cake
Boss: Next Great Baker crowned its fourth season winner. December 2013, TLC launched
Buddy’s Bakery Rescue (formally Bakery Boss), a series following Buddy Valastro across the
country helping other family-run bakeries that are struggling to find their own sweet success
with his famous blend of business skills and baking expertise. Following the launch of his bestselling
first book, Cake Boss, Stories and Recipes from Mia Famiglia (Free Press, Nov. 2010),
Buddy brought the pages of stories and tips to life on stage via his highly successful Bakin’
with The Boss Tour. Buddy went on to release a how-to book, Baking with the Cake Boss: 100
of Buddy’s Best Recipes and Decorating Secrets (Free Press, Nov 1, 2011). A year later, Buddy
shared his savory skills and favorite Italian recipes in his how-to book, Cooking Italian with
the Cake Boss: Family Favorites as Only Buddy Can Serve Them Up (Free Press, Nov 6, 2012)
and hit the road for his much-anticipated Homemade for the Holidays Tour. Last November,
Buddy offered families festive tips and tricks to celebrate the holidays with his newest how-to
book, Family Celebrations with the Cake Boss (Atria Books, Nov 5, 2013). Expanding outside
of Hoboken for the first time, Buddy and the famiglia built a 100,000 square foot baking
facility in Jersey City in 2011, opened over twenty-two new locations throughout the United
States and in Brazil. In October 2013, Buddy brought his family’s classic Italian recipes to the
table, opening his first restaurant, Buddy V’s, in the Venetian Las Vegas; Buddy then went on
to open additional Buddy V’s restaurants in San Antonio, TX and Bethlehem, PA. Old favorites
and new recipes are on the menu as well as desserts you know and love from Carlo’s Bakery.
Taking his talents behind the camera lens, Buddy and long-time partner Art Edwards have
launched Cakehouse Media, a production company focused on creating original high quality
lifestyle programming. Buddy also hosted two seasons of the Food Network competition
series, Bakers vs. Fakers.
Icing Bonds this Family Together
Buddy Sr., the original Cake Boss, followed in the path of his father and grandfather, both
bakers in Sicily, and bought Carlo’s Bakery from Carlo Guastaffero in 1963. He proudly ran the
bakery for over twenty-five years before moving it from residential Adams Street to its
current and more central location on Washington Street in Hoboken. The relocation allowed
the bakery to grow its customer base and was part of Buddy Sr.’s dream to make Carlo’s a
household name. Buddy and his four older sisters were raised in Little Ferry, NJ -their
formative years spent watching dough being rolled out, cakes being iced, crostata being
baked and cannolis being filled. When Buddy was 11, he began working at the family bakery
alongside his father. “My dad was my best friend and idol -anything to spend more time with
him was important.” In the precious years they worked at the bakery together as a father and
son team, his dad passed on his wealth of baking knowledge and instilled in him a cast iron
business sense and a drive for success.
The Start of a New Era
As a kid, it was hard for Buddy to envision a successful career as one of America’s best bakers
and cake decorators. He did not consider himself to be naturally artistic and he often
struggled in art class during his school years. However, after starting his career at Carlo’s
Bakery by washing pots and pans, Buddy soon realized he had inherited the family gene for
baking. It was at the bakery that Buddy found his calling and knew his destiny was to help his
father make the family business a household name. He didn’t realize how soon he would be
called to action. When he was 17, his father passed away, forever changing Buddy’s life.
Drawing on the strength of his memory and bolstered by wearing his father’s St Anthony
medallion (which he still wears everyday), it was time for Buddy to step up to the role he had
been primed for and become the new Cake Boss.
Sweet Dreams
Not only did Buddy lose his best friend and greatest source of encouragement, some of Carlo’s
Bakery’s secret signature baking techniques were also gone but not for long. When Buddy’s
father died, the bakery struggled to create the sfogliatelle dough used to make one of their
signature items: lobster tails. It was not until Buddy’s father came to him in a dream and told
him, “I am here for one reason, to show you how to make lobster tails.” Buddy went to work
the next day, and for the first time was able to create the nearly impossible sfogliatelle
dough. From that point on, Buddy knew he could do anything he put his mind to and felt
comfort in the fact that his father was looking down on him.
Finding his Calling
If his father’s vision was to be realized, Buddy needed to exercise his business savvy and
create a point of difference to help Carlo’s Bakery stand out against the competition. “I
wanted to be creative, and thought if I can make cakes that don’t look like normal cakes, but
taste the way my dad’s cakes tasted… then I might be onto something.” With that revelation,
designer cakes became the next specialty for Carlo’s Bakery. He experimented with his
father’s recipes and introduced new items from red velvet cake to his signature flower
cupcake. He also mastered fondant icing which allowed Buddy to take cake decorating to new
levels not yet seen in the industry. Catering to celebrity palates like Oprah and Jennifer
Lopez, his works of cake-art have included a scale model of the city of St Louis, a giant edible
NASCAR racecar cake (it took 24,000 cakes to make it and weighed over 10,000 pounds) and
his magnum opus – a life-size tribute to his wife and soul mate Lisa for her 30th birthday.
Being the Cake Boss
Carlo’s Bakery had always been well known for its incredible wedding cakes and over the
years, Buddy’s creations were frequently featured in bridal magazines. As a result of this
exposure, Buddy was invited to participate on Food Network Challenge in 2004. Recognizing a
growing interest in televised baking shows, Buddy saw an opportunity to push the bakery into
new territory and he jumped at the chance. A naturally outgoing “people person,” Buddy felt
comfortable on TV and was never nervous in front of the camera. He also found that he had a
gift for one-liners and clever sound bytes. Over the next few years, he competed in four Food
Network Challenge cake competitions. After losing his first three battles, Buddy took top
prize on “battle of the brides.” Along with a cash prize, Buddy was also presented with an
enormous $10,000 check, which proudly hangs on the wall of his office. Buddy’s appearances
on Food Network Challenge were only the start of his foray into television. Two of the show’s
cameramen approached him after one of the tapings and encouraged him to pursue his own
show. They recognized his engaging on-camera presence and knew a series revolving around
Buddy would fascinate audiences. Buddy knew this was his chance to make Carlo’s Bakery
known worldwide. He used his connections to pitch a show featuring himself, Lisa, his four
sisters and his mom, aka the “Boss Boss,” as they go about their daily frenetic routine running
the shop. Executives at TLC had seen Buddy on television before and took notice. They agreed
to shoot a pilot at the bakery and filmed 120 hours of footage for the first half hour episode.
TLC loved the show and immediately ordered 12 more episodes. Cake Boss became an instant
hit with audiences and is currently filming it’s ninth season.
Keeping it in the Family
Buddy has made it his mission to diversify the business’ success while staying true to the
heritage of Carlo’s Bakery, a move that would have made his father proud. “I am hanging on to
traditions because I want to, not because I have to. I can’t turn my back on the way we did
things.” The family and the community were important to Buddy Sr. Every year he donated
zeppoles to Saint Joseph’s Church in Jersey City and baked St. Anthony’s loaves for the St.
Francis Church in Hoboken. Like his father, Buddy is a great believer in giving back, and
maintains this practice today. He is also a proud honorary board member of Make-a-Wish
Foundation and was named as the organization’s Celebrity of the Year in 2011. A father
himself to his daughter and three sons, Buddy continues to pass on Valastro family traditions.
No Limit on Success
While Cake Boss has helped make Carlo’s Bakery popular with tourists, it was well known even
before the show began airing. Locals often lined up out the door under the simple “Carlo’s
City Hall Bake Shop” sign in Hoboken, eager for a piece of the pie. Each week, the business
averaged around 60 wedding cakes, 500 birthday cakes, thousands of cannolis and more. The
noises from the crowd caught the attention of local mayor, Dawn Zimmer, who said, “We feel
very lucky to have Buddy and Carlo’s Bakery. Hoboken was known before, but now it’s even
more known.” Ernst & Young has also recognized Buddy for his extraordinary success and
personal commitment to his businesses and community by honoring Buddy as Humanitarian of
the Year. The true origin of the charming and humble baker’s unwavering dedication comes
from his father’s handed down teachings. “I found my dream job and passion when I was 11
and I still have it. I love what I do and I am good at it, which makes me incredibly lucky and
blessed.” So, how does a man who’s already achieved so much continue to find inspiration?
Simple. “I can see cakes in anything. I just open my eyes.”

Favorite Event

Culinary Demonstrations presented by Liebherr Appliances

Sun, Oct 17

12:00 PM

Culinary Demonstrations, Outdoor, $100 and Under, Grand Tasting, Family Fun,
Favorite Event

Grand Tasting featuring Culinary Demonstrations presented by Liebherr Appliances

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Sun, Oct 17

12:00 PM

Capital One Cardholder Access, General Admission with 15% Discount, Culinary Demonstrations, Outdoor, Walk-Around Tastings, Grand Tasting,